Commercial Analytics Manager

New Role: Commercial Analytics Manager
Location: Central London (onsite role)
Key Skills: Commercial Analytics, Sports Marketing, Data Analytics, Excel, Financial Impact Metrics

Exciting new role to join a globally renowned sports organisation as a Commercial Analytics Manager. On offer is a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays.

The Purpose:
The Manager will lead the Commercial Analytics team that is responsible for equipping the Club’s Commercial Sales team with industry-leading narratives that showcase the unique opportunities delivered via a partnership with the Club.

Key Responsibilities:
• Utilising your subject matter expertise and strong analytical background, you will help shape the Club’s proposition to prospective commercial partners. This will involve creating a robust data + analytics framework to enable a highly bespoke approach for each prospect.
• This role is crucial to guiding the development of strategic partnerships during the sales process.
• Analytics interpretation leading to implications is the name of the game and is what creates our competitive advantage.
• Initial responsibility will be to create a roadmap to integrate new Commercial Analytics capabilities into the go-to-market process, which will require onboarding sessions with key stakeholders.
• Line management of the Commercial Analysts will involve performance development responsibilities, technical upskilling and broader career mentoring
• The typical workflow for the Commercial Analytics team is: Scoping sessions with Sales Managers. Overseeing and creating a value-add by shaping Commercial Analysts work. Briefing sessions with Sales Managers to present the findings.
Key Skills Required:
• Previous experience in an analytics leadership role and with a focus on marketing, sports marketing, sponsorship, financial modelling and/or economics.
• An ability to maintain a strategic perspective for the Commercial Analytics team, whilst ensuring the consistent deliverables schedule.
• Ability to create easily digestible but compelling presentations for non-technical audiences that effectively demonstrate the identified sales narratives.
• An in-depth understanding of why companies / brands invest in sports marketing is essential and will involve experience with the following types of data.
• Excellent analytical skills linked to a well-refined commercial acumen that generates actionable business insights from data.
• Skills in Microsoft Excel (e.g. Pivot tables or VBA etc.), correlation analytics and /or regression analysis.

For an informal discussion and full job on the role, please apply with CV.

New Role: Commercial Analytics Manager
Location: Central London (onsite role)
Key Skills: Commercial Analytics, Sports Marketing, Data Analytics, Excel, Financial Impact Metrics