James Kenealey charity
After presenting £40,000 to each organisation at the end of last year, Morson Group has elected to maintain its charity partnerships from 2020 throughout 2021.
In January 2020, Morson announced that the two charities that would be supported throughout the year would be Acorns Children’s Hospice and Kidscan, both nominated by and then voted for by the employees of the business.
Acorn’s Children’s Hospice is a Midlands-based charity that provides support and end of life care for children with life-limiting and life-threatening illnesses. The three hospice locations contain hydrotherapy pools, arts, sensory rooms and all of the other things needed to make children’s days the fullest they can be, providing respite care and allowing families to stay over safe in the knowledge that their child is being looked after.
Kidscan Children’s Cancer Research is a Salford-based charity that funds and manages research into new and improved treatments for children with cancer. Cancer is the leading cause of death in children in the UK. 25% of children diagnosed won’t make it to their 30th birthday. Many of the children who do survive, suffer life-long, life-limiting side effects caused by the treatments used to cure them.
Morson’s regular programme of charity events throughout the year includes cake sales, several golf days, a multi-day bike ride challenge and much more. However, the coronavirus pandemic struck early on the in the year which resulted in all charity fundraising activity being shelved as the nation went into the first of several lockdowns.
With the standard activities postponed for at least a year, Morson CEO Ged Mason presented a cheque for £40,000 to each charity. The money, which was presented at the Group’s first-ever virtual company awards ceremony, was money that had been saved throughout the year in the absence of our traditional conferences and Christmas parties.
Furthermore, it was announced that the charity partnership would continue through 2021 to allow for further employee-led fundraising.
With ‘Care’ as one of the Morson Group’s core values and the support of the community important to the business, our charity committee was set up in 2007 to lead our fundraising efforts. In the past 13 years, the business has raised over £2 million for dozens of charities of all sizes across the UK.
Kidscan’s Corporate Fundraising Manager Bethany Hinchliffe said:
“Through the year, I’d struggled to build the kind of relationship that I’d normally want to achieve with a corporate partner. With staff on furlough, working from home for the first time, they were busy trying to help people work and get them back into their office safely but I wasn’t able to go in and meet them to help get things planned. Plus events weren’t able to go ahead, it was difficult for all of us. We are really fortunate that we’ve got another year with them, and I’ve got a chance to get to know the staff and hopefully the chance to hold some really fun and engaging events.”
Both Kidscan and Acorns were surprised about the end of year donation, as Bethany explains:
“It was a total surprise, Morson’s people didn’t tell us anything until we were up on stage, with microphones clipped on, being filmed! We were just overwhelmed by their generosity and after such a terrible year… also knowing that we’ll be working with them for another year is a great boost to the start of 2021, knowing that this will enable us to continue to fund vital research in to new and safer treatments for childhood cancer”
The £40,000 given to Kidscan will fund a pump priming grant for four senior researchers, or an amazing twenty, one–year, student placements. For Acorns, it will go towards helping sustain end of life care for their Midlands-based hospice locations.