Location Planning Manager

Morson has partnered with a specialist retailer that is experiencing significant growth. In recent months, they have introduced a new store concept that has led to a remarkable 300% increase in sales. Building on this success, the property team has been assigned the task of identifying over 50 new sites within the next three years.

To support this substantial endeavour, we are assisting in the recruitment of a Location Planning Manager. This role will collaborate closely with the Head of Property and the Acquisitions Manager.

About the role:
- Lead the development and implementation of location planning strategies to align with business growth objectives and optimise store performance.
- Analyse market data, including demographic information, consumer behaviour, competitor presence, and retail trends, to identify potential locations for new stores and assess existing store performance.
- Conduct site selection analyses, including demographic mapping and site feasibility assessments, to prioritise and recommend potential locations for new store openings or relocations.
- Collaborate with cross-functional teams, including store operations, finance, and marketing, to ensure alignment of location planning strategies with broader business goals.
- Assist in developing financial models and business cases to evaluate the financial viability and return on investment (ROI) of new store opportunities, including sales forecasts and profitability analysis.
- Contribute to the development and management of the Network Optimisation Plan, overseeing store closures, relocations, downsizing, upsizing, and refits to support strategic objectives and enhance overall portfolio performance.
- Provide recommendations and insights to senior management on market opportunities, competitive threats, and emerging trends to inform decision-making and strategic planning.
- Stay updated on industry best practices, technology innovations, and market developments related to location planning and retail site selection.

About you:
- Experience in retail location planning, site selection, or a related field, preferably within the retail industry. Candidates from data source agencies will also be considered.
- Strong analytical skills, with proficiency in data analysis, market research, and financial modelling.
- Advanced knowledge of location planning tools and software, such as GIS, gravity modelling, demographic mapping software, and retail analytics platforms.
- Excellent communication and presentation skills, with the ability to effectively communicate complex analyses and recommendations to diverse stakeholders.
- Strategic thinker capable of translating market insights into actionable plans and initiatives.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Collaborative mindset, with the ability to work cross-functionally and build relationships with internal and external partners.
- Results-oriented, with a proven track record of driving business growth and optimising store performance through effective location planning strategies.

If the opportunity to work autonomously within a dynamic business during an exciting growth phase, alongside an attractive salary and car allowance, appeals to you, please reach out!