Organisation Z | Robin Goldsbro On Re-Thinking The Future Office

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James Kenealey

by James Kenealey on


  • Robin Goldsbro is a Neuro-Linguistic Programming expert and founder of Level Seven Coaching

  • He speaks to Morson about shifting employee values within organisations

​Robin Goldsbro is the founder of Level Seven, a bespoke coaching practice offering personal development for IT professionals.

A Neuro-Linguistic Programming Master Practitioner, Robin performs business coaching, life coaching and personal development. He recently attended a roundtable event with The Bridge IT Recruitment, and spoke to us afterwards about his vision of 'Organisation Z', a radical new way of thinking for the workplaces of the future. 

Talk us through Organisation Z - how does it differ from previous ways companies have operated and rewarded their employees?

Traditionally organisations are using more command and control ways of being with people and they’re offering rewards and they’re very basic in terms of how much money you get paid; benefits, a parking space, company car, status symbols like a role title and maybe an office. Organisation Z is about rethinking what we do there. Individuals are a bit younger and want more out of their life can actually get more out of their life through the organisation that they’re working with. I’m encouraging people to ask why does this business exist and what does it do, because that’s important to millennials and other individuals. “How is it that I can live my values through that organisations and what sort of rewards and mechanisms do I get?”

In your opinion, how do companies need to change to attract the best talent? What are people now expecting from their employers?

I think they’re expecting an increased level of autonomy. People want to be in control of their lives, it makes them feel better. They’re expecting to work for an organisation that has a very clear value set which is in line with their own. They’re not looking for the transactional relationship of hours spent against money paid – they’re looking for something that really appeals to that deep inner self. If you consider that individuals have skills that are in high demand already have enough money to buy themselves a new TV then offering them more money to buy an even bigger TV is not going to generate that emotional connection with the organisation which is going to make them feel good about working there or make them want to stay.
They’re also looking for an organisation that is doing amazing things outside of business. They’re looking for something to appeal to that social conscience that people have – they want to contribute to something bigger than themselves. They want to be immersed in that environment.

"They’re not looking for the transactional relationship of hours spent against money paid – they’re looking for something that really appeals to that deep inner self." - Robin Goldsbro on Organisation Z

What were the common concerns and questions that were raised at the Organisation Z event you hosted with The Bridge IT?

The question is about who this is for. Who are we not including who we should be including? Age came up a lot and sexual orientation, as well as disability. We talked about how do you create awareness that there’s a need to do something different and who needs to have that awareness. We made that distinction that if there aren’t individuals at the top table who have that mind set then it’s very difficult to get some of the change further down. People are looking for more involvement and wanting more flexibility with when they work and where they work.  

Part two of our interview with Robin, discussing Neuro-Linguistic Programming and its applications in the workplace, is coming soon. Follow us on Twitter @MorsonGroup to stay up to date.

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