Why is Cultural Change Important For Your Business?

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Why is Cultural Change Important For Your Business? | Download the Guide

Jessica Tabinor companyculture

Why is Cultural Change Important For Your Business

     THOUGHT LEADERSHIP | 2 MIN READ
 

  • Find out why company culture is so important 

  • 75% of CEOs say that fast-changing market conditions are forcing them to reinvent themselves quicker than ever before
     

COMPANY CULTURE AT A GLANCE

Culture can be defined as the values and beliefs of a group of people that often evolves over time. To put it simply, culture has been described as “the way we do things around here” and is a key component in any business for many reasons.
 

“It is clear that top talent want to work innovatively and organisations must foster innovative thinking. This will not only help retain the best talent but it will drive high-performance and efficiencies to gain a competitive advantage” - Ben Fitzgerald, Head of Professional Services, Morson.

Business culture is something that is pre-existing in your company’s genetic code that is uniquely distinct to your business. It can impact management, recruitment, brand image and pretty much all aspects of a business from marketing right through to accounting. A business’s culture encompasses their behaviour, working style, beliefs, values, ethics, visions and even habits to form an overall unique offering. Innovative, agile cultures employee engaged people who seek answers and strive to create strong outcomes. 
 

WHY CULTURAL CHANGE IS SO IMPORTANT

Previously the recruitment industry has been largely focused on what employers can get out of hiring top talent, however, this has been turned on its head with candidates asking, “what’s in it for me other than my salary?”. 75% of CEOs say that fast-changing market conditions are forcing them to reinvent themselves quicker than ever before. For organisations seeking to become more adaptive and innovative, culture change is often the most challenging part of the transformation. Research shows that workplaces with great cultures and high levels of wellbeing outperform their competitors. Caring for staff not only achieves your organisational duty as an employer but also drives quality, innovation and success. 
 

"94% of executives and 88% of employees believe a distinct workplace culture is important to business success"


If you would like to find out more about how to engineer cultural change, download our free guide below which explores what cultural change is, why it is so important for your business and how to engineer a cultural change as part of a successful growth strategy