Virgin Media has announced a five-year plan to achieve net-zero carbon operations and zero waste operations by 2025.
Known as the ‘Meaningful Connections’ programme, Virgin plans to address three key areas – people, planet and communities. This plan has been created following detailed research and insight from customers, employees and experts from the company on the role it should play in society in the next five years.
By the end of 2025, Virgin aims to reduce Scope 1 and Scope 2 emissions by 25%, sourcing 100% renewable energy and investing in carbon removal offsetting schemes for remaining emissions from 2025 onwards. The company also aims to transition its entire fleet to electric vehicles by 2025.
On top of this, the programme also looks to ensure 95% of all operational waste is reused or recycled and that customer products (e.g set-top boxes or routers) contain at least 75% recycled plastic content or be a refurbished product. This is expected to save more than 5,000 tonnes of materials. Virgin has pledged to reuse or recycle 100% of all returned customer equipment and mobile handsets too.
Lutz Schüler, Chief Executive Officer at Virgin Media, stated:
“With the country beginning to look towards recovering and rebuilding, we believe it’s vital to use this moment to bounce back in a better way.
“As a major UK employer and investor with a presence in communities across the country, we know that we can make a positive impact. Our Meaningful Connections Plan will use our purpose, people and products to create lasting change in the towns and cities we serve, drive greater diversity and inclusion into our business and see direct action taken to help tackle climate change”
Virgin will also utilise its TV content to bring home the importance of climate change, having signed up to the Media Climate Pact, an industry-wide initiative to help educate and inform viewers on the subject.