Ian C Hull BA (Hons) Dip RP
27 days ago
We have an exciting opportunity for a Branding / Marketing Manager based in Northwich in Cheshire.
You will have responsibility for:
Promotional strategy in support of Marketing Plans
Drive awareness to stimulate interest/demand via inbound/outbound marketing activity, targeting key decision makers within target customers/partners
Tie in and leverage corporate communications / PR activity.
Product branding and packaging design
Preparation of marketing and sales collateral highlighting key differentiators, including: - Rich media - Presentation decks - Customer Charter - Case studies - Social media posts Support attendance at conferences and events
Email and social media marketing campaigns, targeting key influencers and decision makers
Digital strategy in support of the overall marketing promotional strategy
Manage all digital marketing channels, with appropriate KPIs and ROI
Plan and monitor company presence on social media (LinkedIn, Twitter, Facebook)
Manage and improve online content, considering SEO and analytics/forensics to understand, track and follow-up visitors/prospects
Monitor competitor activity and provide suggestions for improvement
Assist in the formulation of strategies to build a lasting digital connection with consumers Support preparation and dissemination of online newsletters and promotional emails, using most effective digital communications channels
Support generation of rich media content to enhance website and social media presence Measure performance of digital marketing efforts using a variety of Web analytics too ls (Google Analytics, WebTrends etc.)
Maintain online presence via Amazon.
On-going ownership and management of product into Retail, opportunity being pursued with third-party agent
Careful monitoring of own-label sector to explore additional opportunities.
Candidates should have a Business / Marketing Degree with at least 5 years relevant experience.