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Marketing Manager

  • Location

    Warrington, Cheshire

  • Sector:

    Morson

  • Job type:

    Permanent

  • Salary:

    Up to £32400.00 per annum

  • Contact:

    Louise Ellis

  • Contact email:

    Louise.Ellis@morson.com

  • Job ref:

    153226LEL_1542110145

  • Published:

    28 days ago

  • Expiry date:

    2018-12-04

  • Client:

    #

The purpose of the role is to drive retention and wallet share growth of the domestic customer base by creating and delivering market leading marketing initiatives. To be a voice of the domestic customer.

Key accountabilities

* Be accountable for the retention of domestic consumers through the creation of sector leading marketing initiatives
* Act as the customer champion across the business, instigating cross functional projects to deliver improved customer experience
* Create clear marketing plans to drive customer retention and revenue per customer, be accountable for the results
* Create a differentiated market position as the leading and most loved domestic supplier to customers
* Understand the effect of service and via NPS and other techniques, develop a world class service proposition for the consumer market
* Take the brand from known to top of mind
* Create and significantly grow the offer on added value products and services
* Analyse the consumer data and promote the highlights within the business so that the focus is on the customer metrics, design and implement strategies to maximise customer perception and gross margin

Skills, Knowledge and Experience

* Marketing degree or equivalent essential
* Post grad marketing diploma preferred
* Digital marketing experience
* Highly analytical
* Good financial acumen
* Excellent presentation skills
* Experience of managing a small team desirable
* Management of third-party agencies essential