Up to £32.00 per hour
4 months ago
Field Marketing Manager; Camberley; £32.00/hr PAYE; Contract
The Field Marketing Manager is responsible for driving demand through field programs to meet revenue goals for regional sales teams. You need to be able to translate strategic directions into regional based tactical marketing and lead generation campaigns. This is mainly an operational role requiring a confident self-starter who is happy to execute on plans and make decisions. This position will develop and drive marketing programs that generate quality pipeline, move prospects through the sales cycle and build customer intimacy. The Field Marketing Manager acts as the point person for the sales teams. Duties include building on existing marketing plans managing the regional budget spend evaluating and measuring marketing campaigns (with support) increasing local awareness managing vendor contracts and relationships working with PR, creative and marketing operations teams to achieve goals set.
This is an ideal position for candidates who are happy to work alone, enjoy interacting with teams, are analytical, proactive, confident, and willing to infuse marketing campaigns with their energy and intellect.
Relevant marketing or business qualifications e.g. Degree, CIM, or IDM type qualification
Circa 8 years of direct B2B marketing experience
Must have relevant B2B work experience in the high-tech industry
A proven track record of lead and demand generation strategy and execution within the high-tech environment
Experience in Account Based Marketing (ABM) is a bonus
Experience in integrated, multichannel B2B marketing
Experience in campaign planning, telemarketing, direct marketing, online marketing (email, syndication, advertising) and event management and execution
Experience in working with creative teams: ability to script and write a proper brief
Organised, autonomous, thorough, attention to detail and execution oriented, and able to manage several projects simultaneously
Robust knowledge of CRM systems (SFDC highly preferred), familiarity with marketing automation tools.
Both a team player and a self-starter, with a strong drive and goal orientated approach. A good communicator and listener,
Happy to work remotely from sales and marketing core teams when necessary and to travel when needed
Demand generation - utilization of a full range of marketing tools to develop and run creative, effective, lead producing, demand generation programs
Lead flow and qualification - work with sales to ensure follow up of leads is timely, track success criteria via dashboards and measurement tools and report results accordingly
Social media - tactical support for all social media channels in region - twitter, Facebook, blogs, LinkedIn, etc. Work with agencies to operationalize, some need for local content requirement here (e.g. event promotions)
Customer retention - Implementation of high level customer retention programs, including customer advisory council (with PR team) and partner events as well as timely execution of a monthly customer awareness program e.g. webinars, roadmap updates, lunch and learns, tailored emails
Content writing - some need for local content creation for campaign distribution such as emails (subject lines and email content), landing page contents and calls to action in all relevant channels
Regional Rock-Stars - work with our identified industry relevant, and well-known thought leaders on joint activities e.g. webinars, events speaker slots, etc.
Accountability - Responsibility for execution of all above mentioned activities on time and on budget
Reporting & Metrics;
Management of regional marketing calendar and alignment with corporate and local programs
Maintenance of regional program budget
Understanding, tracking and managing lead-flow from programs through SFDC to ensure leads are followed-up effectively, and providing reporting on the results
Providing effective progress updates and reporting to management and internal customers - must be happy and confident to present at internal meetings e.g. Quarterly Business Reviews (QBR)
Enhancement of quarterly marketing plans, which include the ownership of campaigns, promotions and incentive programs to meet customer retention, lead gen, and brand awareness goals within region
Development of a strong relationship between marketing and the sales leadership within your region to ensure that marketing spend and programs support and fully align with both BU and regional sales objectives
Serve as the regional ambassador when liaising with corporate stakeholders and PR teams to ensure regional awareness goals are met including the facilitation of PR and social media activities
10-20% travel mixture of home and office work environment to be agreed with line manager
This job description is not meant to be all inclusive and/or the job is subject to change.
Morson is acting as a recruitment buisness in relation to this vacancy