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Marketing Executive

  • Location

    Leatherhead, Surrey

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    £20.00 - £30.00 per hour

  • Contact:

    Vicky Turner

  • Contact email:

    vicky.turner@morson.com

  • Job ref:

    155234VIT_1546506748

  • Published:

    18 days ago

  • Duration:

    3 months

  • Expiry date:

    2019-01-10

  • Start date:

    28/01/2019

  • Client:

    #

Marketing Executive; Leatherhead; Up to £30/hr LTD; 3 month contract

Working for our client based in Leatherhead, the purpose of the role is to co-ordinate marketing communications activities for the Education business.

Your experience will include managing marketing projects, campaigns, market research and resources to meet business deadlines. An understanding of online marketing

Good understanding of MS Office, database management, email marketing software [some understanding of design software packages, eg, In Design, is desirable]

Excellent copy writing skills with experience writing content for leaflets, brochures, email marketing, sales letters and web copy.

Key Behavioural competencies:
* Excellent written and verbal communication skills
* 'Can do' attitude
* Team player. Build relationships with colleagues and external partners to achieve objectives
* Self-motivated with the ability to use initiative
* Able to work to deadlines, juggle multiple projects, conflicting priorities and deliver under pressure
* Confident manner when dealing with senior management and internal and external contacts
* Planning and organisational skills
* Flexibility - able to respond quickly and accurately to changing situations
* Demonstrate good judgement and commercial awareness

Key Analytical Skills and Challenges / competencies:
* Developing marketing campaigns to support key account strategy and business development areas
* Ability to analyse data effectively and turn to insight to generate effective marketing activity
* Outstanding project & time management skills
* Excellent problem solving skills
* Keen eye for detail
* Creative skills and flair for design
* Preferably with some knowledge of the education sector

Qualifications & Experience:
* Degree-level qualification or equivalent experience
* Formal marketing qualification (CIM or similar) desirable but not essential
* 1-2 years' experience in a marketing/project management environment

Top Major Tasks and Activities:

* Working closely with Traded Services Manager and Team Leads, to implement marketing strategy and provide support where required
* Contribute to strategic planning of the annual marketing plan and co-ordinate education marketing activity
* Develop, execute and evaluate creative marketing campaigns that are driven by KPI's and data-led
* Manage the production and distribution of marketing collateral including leaflets and brochures, for use in in campaigns including email marketing and exhibitions
* Creation and marketing of maintained and academy directories

Additional Key Accountabilities:
* Ensure marketing requests are prioritised and serviced to meet deadlines in an efficient way
* Liaison with internal and external stakeholders to understand and fulfil marketing requirements
* Updating the customer marketing database, monitoring competitor activity, keeping abreast of education policy updates and relevant business-critical reports
* Organise events and exhibitions that maximise brand presence and achieve KPI's
* Copywriting and proof reading.
* GDPR marketing compliance, in an advisory capacity
* Manage CMS for B4S and Education sites news items, campaign landing pages, SEO
* Social Media marketing
* Create half termly eNewsletter
* Ad hoc business support as and when required.

Budget / Cash Management Responsibility:
* Managing the campaign budget on a day to day basis

Key Outputs/Deliverables:
* Input into strategic planning of the annual marketing plan
* Delivery of marketing communications activity on time and against budget
* Enforcement of company brand guidelines
* Support bids when required
* Creations of case studies and consultant profiles

You will regularly interface with the following:
External
* Marketing & print companies
* Digital & PR agencies
* Schools
* Trade bodies and third parties
Internal
* Marketing Executives across Education
* Head of Communications in Land
* Traded Services Manager
* Senior management
* Team Leaders/Consultants

Morson is acting as a recruitment business in relation to this vacancy