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Market Research Analyst

  • Location

    Runcorn, Cheshire

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    £35000.00 - £45000.00 per annum

  • Contact:

    Dameon Hulse

  • Contact email:

    Dameon.Hulse@morson.com

  • Job ref:

    156015DHU_1547738863

  • Published:

    about 1 month ago

  • Duration:

    9mths

  • Expiry date:

    2019-02-07

  • Start date:

    ASAP

  • Client:

    #

MAIN PURPOSE

To provide knowledge and insight into markets of interest, to the current and future business, to enable the business to take tactical and strategic decisions on future investment, budgets, promotion and resource allocation.

DIMENSIONS OF JOB

Gathering, analysis and presentation of market information across Clients products Clients downstream business: Turnover $500m, EBITDA $180m

Size and number of projects

Typically 1-2 large projects and 3-5 smaller projects underway at once.

People data (e.g. staff managed - direct and indirect).

0 direct reports.

SCOPE OF THE JOB i.e. Scope (Regional, Global, Local),

Global market coverage for all market segments for fluorochemicals.

Europe, Middle East & Africa coverage for fluorspar, HF & AlF3.

COMPLEXITY OF THE JOB

The fluorochemical markets are complex, subject to significant competition, regulation and competing 'not in kind' products. Significant interpretation is required for market models to be meaningful. There is significant challenge in obtaining data and generating models.

ACCOUNTABILITIES

To interpret the markets in which the client operates or are interested in operating and so provide business leaders with a sound understanding of key market issues that impact regional and global business strategy

Key activities:

Work closely with key business managers to gain knowledge of the markets and industry

Agree a plan with manager for market research activity and analysis, as well as required model output

To design, write, maintain, validate and keep updated 5-10 year strategic market forecast models for the Client products. Models to include supply/demand balances, regulatory impacts, competitor activity, customer activity and macro-economic factors

Key activities:

Networking with the key industry bodies across each region industry

Monitoring of competitor activity

Working closely with the Regulatory Affairs Manager as well as sales and marketing

Building a good understanding of customer requirements

Present market models to global and regional commercial managers, including scenario testing and interpretation, as required to support any decisions being taken

Key Activities:

Agree priorities to focus the modelling work and scenario planning with Business Manager

Develop a good understanding of the key drivers affecting decision making

Models should be developed to enable scenario type testing

To work as part of project teams to provide market modelling expertise for new products, acquisitions or new investments that the client may be considering

Key Activities:

Produce market and product information in a format to enable and support timely financial assessment of projects.

To act as the company expert in market modelling and market research and to develop the level of expertise such that the client has an excellent capability in this area.

Key Activities:

Using market research techniques to gather data in a variety of ways.To develop excellent knowledge of sound data sources and references.

Market models developed which can easily be interpreted and used for decision making.To provide a news stream containing key information on competitor or market developments.

Key Activities:

Receiving news feeds, filtering them to identify important and relevant information, determining impact on the client, producing useful summaries

KNOWLEDGE REQUIRED

Minimum:

Highly competent on Microsoft Excel and PowerPoint

Excellent communication skills

Ability to produce visually impactful information, using a range of techniques

Minimum:

Minimum of 3 years' experience within market analysis and modelling

Desirable:

Knowledge of the chemical industry

Understanding of competition Law

EDUCATION

Minimum:

Degree level education with Marketing degree or equivalent preferred