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Digital Marketing Consultant

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  • Location

    West Bromwich, West Midlands

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    £45000 - £50000 per annum

  • Contact:

    Louise Ellis

  • Contact email:

    Louise.Ellis@morson.com

  • Job ref:

    177098LEL_1591871517

  • Published:

    25 days ago

  • Duration:

    4 months

  • Expiry date:

    2020-06-18

  • Client:

    #

I am supporting my Client in West Bromwich with the recruitment of a Senior Digital Marketing Analyst. The purpose of the role is to analyse the current digital marketing strategy and make key improvements to what is already in place. Due to Covid-19, recruitment will be predominantly online so the role will be centred around the implementation of this facility.

Key responsibilities;

* Implementation of a digital strategy to drive applications and convert these applications through to on-boarding
* Ensure maximum ROI from digital assets platforms and partnerships for the three brands.
* Ensure the digital strategy is delivering on KPI's and ensuring conversions from contact to application per brand.
* Lead and redevelop customer digital journeys to ensure maximum conversion.
* Support the organisation to become disruptive digitally through supporting innovation in use of technology and content
* Utilising digital channels across Social, Website, MailChimp and Google Analytics.

Key skills and experience will include;

* Google Analytics, experience of working on programmatic, re-targeting, creating omnichannel customer journeys through user content (tracked)
* Ability to really scrutinise data and identify new target audiences
* Analytically focused
* Previously worked in a Marketing Agency environment partnering the Head of Digital
* Experience of working with Education Clients ideally or ticketing systems
* You will be confident in your ability to hit the ground running with resilience