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From fitness gains to brand ideals: A Gymshark guide to leadership

  • Publish Date: Posted 16 days ago
  • Author: Katie Marshall

From humble beginnings in founder Ben Francis’s parent’s garage in 2012, Gymshark has become a powerhouse of the fitness industry with 5.8 million followers on Instagram and a turnover of £401.9 million last year. In this month’s brand spotlight, we take a look at their journey and consider what we can learn from Gymshark’s success story.

A weightlifter wearing a Gymshark hoody

Ben’s passion for fitness was always the driving force behind his business dreams. So, when he was struggling to find gym clothes like the ones his fitness idols in the USA we wearing, he decided to make them himself.

“We saw the problem, and we solved it. We created bodybuilding and fitness wear inspired by what our heroes wore, and made it fit to our body types. We designed for ourselves (we were the customer) we spoke to the fitness market that wasn’t being spoken to.“ Ben Francis

Gymshark has sustained its incredibly loyal community while experiencing rapid growth, and built a brand that is loved by customers and employees alike.

Read the full article to find out about the key factors that we believe have been the key to the Gymshark success story:

  • The power of authenticity

  • Understanding every function in your business

  • Nurturing your people

  • Trusting in your team

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