Champions and Charities | The Morson Story - Part 7

Part 7 Champions And Charities
James Kenealey

by James Kenealey on

Morson Group has been celebrating 50 years in business in 2019. As part of our celebrations, we’ve created a book about the business; its foundations, its growth and its people. 

​Over the next six weeks, we’re going to be releasing excerpts from the book, charting the Morson story from its earliest days to the present day.

Cap In Hand

There’s nothing unusual about baseball caps carrying a brand’s logo; unless of course they end up being worn when they shouldn’t. That’s why Ged’s love of football, and his determination to maximise the presence of the Morson brand, led to one of the most memorable marketing coups in the company’s history.

It was at one of Manchester United’s last games of the season, when Ged managed to persuade Jimmy McGregor, the team physio, to hand out Morson caps to the players if they won. Sure enough, they did and Jimmy duly handed the caps over to some of the players.

“A few days later, all you could see on the pictures in the papers was the Morson hats with scarves covering up the logo of their main sponsor Sharp,” says Ged. “The next think I knew was United’s chairman Martin Edwards phoning my father in the office saying, ‘I don’t know how you’ve done it, I don’t care how you’ve done it, but it can’t happen again!’”

"Despite this, I have ended up being good friends with both Sir Alex Ferguson and Martin Edwards. To this day, Sir Alex looks at me strangely when I remind him of the caps, because it all happened under his watch,” says Ged with a smile.

“Seeing those caps and the Morson brand out there made me think two things really. One was loving the fact our competitors would see our name in lights when they hadn’t thought of it. And secondly, our contractors were feeling part of Morson and thinking ‘wow, that’s the company I work for’. And that’s why we continue to to get our brand out there today.”

Boxing and Horse Racing

In the first decade of the new Millennium Ricky Hatton’s star burned bright, winning multiple world championships at light welterweight and one at 

welterweight. Regarded as the best British light-welterweight of all time, ‘The Hitman’ is remembered as one of the most popular boxers the country has ever produced.

He was also instrumental in helping grow Morson’s brand presence across the globe.

“Morson didn’t have a massive marketing budget, so any activity was based on value for money. It was also based, perhaps selfishly, around the sports I was interested in,” says Ged. “Like my father, who followed Muhammed Ali, I was into boxing. That’s why, within budget constraints, sponsoring Ricky Hatton allowed us to maximise our exposure of the Morson brand. This really took us places and, for the sponsor’s contribution we paid, we secured world-wide television exposure that’s difficult to put a price on.”

Morson also supported another local boxer and former champion, Anthony Crolla, who held the British 

lightweight title between 2011 and 2012 and the world title between 2015 and 2016. Support like this was invaluable for young fighters like Anthony:

“Early on in my career, if it wasn’t for the likes of Ged who was helping me with my sponsorship to buy new kit — even filling up my car to get to the gym — I wouldn’t have got to where I am now.” Anthony Crolla

But it’s not just boxing that defines Morson’s sponsorship strategy. The brand’s strong relationship with the stables owned by champion horse trainer Paul Nicholls in Somerset is another great example.

“I can’t thank Ged and Morson enough for sponsoring the yard,” says Paul. “It’s really taken sponsorship to a new level. All the owners appreciate it immensely.” - Paul Nicholls

Charities - £1,118,512 and counting

The consistent success of Morson’s charitable activity is best explained by the committee’s chairman David Robinson, who talks about the importance of ensuring there is always a variety of different fundraising ideas to help keep things fresh. He is also quick to credit the commitment and enthusiasm of company staff.

“People come up to committee members in the corridor and suggest new ideas for fundraising activities, which we always consider. Another boost for Morson charity work comes from the company’s sponsorship of the local All-Star charity football team which is made up of retired footballing legends, as well as local celebrities including cast members from Coronation Street and Emmerdale,” says David. “In return, they make guest appearances at Morson’s own charity events.”

Of all the worthy and deserving charities Morson has supported over the years, the Seashell mTrust, which provides a happy and secure environment for children and adults with complex and severe disabilities, has a special place in mthe hearts of the Mason family.

“The Seashell Trust has been a Morson charity twice,” says Ged. “It was one of the earliest ones the committee highlighted and because it was early days we wanted to go and see them for ourselves. It was only when we went down that we could see it was such a good cause. Dad and I had a real attachment to that.”

The lasting legacy of the relationship is seen in Gerry Mason House, as Dominic Tinner from Seashell Trust explains:

“This house was funded by Ged in memory of his father. It has all the right adaptions, it’s homely and really it caters for the individuals that reside here.” - Dominic Tinner, Seashell Trust

True to form, Morson’s engineering skills and further funding are now helping Seashell Trust plan the expansion of their site with a new school and dining room, sensory area, assembly hall and interactive pool, as well as a sustainable energy centre to provide all the hot water and heating for the site.

“In any year, there are probably another half dozen charities that benefit over and above our two main ones,” says Ged. “Though we’ve done our best for a charity in that year, we don’t drop them. Life always continues with these charities.” 

Watch our video'No Finish Line: The Story So Far' and hear the Morson story as told by those who have been part of it

Cx Jobs

Forecasting Data Analyst

Forecasting Data Analyst Remote/Flexi-working, Central London based - £35,000Are you a recent graduate with experience in Data Analysis or come from a statistical/mathematical background? Want to work for a growing company with a strong ethos and sustainable purpose?A London-based company are growing their Data team looking for a Forecasting Analyst to join them. This is a business that truly invests in their employees, where you will have extensive training available to develop your Data skills and work your way up in the collaborative Data team.This role offers excellent training and development opportunities. You will be working with, and developing your skills in some of the most in-demand technologies available, including Python, R and SQL. What are the key responsibilities?Performing operational forecasting, communicating to suppliers and ad hoc modellingMaintenance of in-house models (written in Python, R, SQL)Assist with reporting and interpretation of performance metricsWorking closely with wider Data team, assisting with data analytics or data insight workSkills Required:A degree in a numerate subject or experience in a role where Data Analysis knowledge is essentialStrong ability with Excel and ability to communicate data in meaningful wayExperience in modelling / forecasting or analysisStrong attention to detail and ability to work with complex technical conceptsAbility to provide insight into data and statistical analysisSome familiarity with either Python / PowerBI / SQL or R. This role will be remote working to begin with - and will remain flexible / part-remote post-lockdown. If you come from a strong statistical/data analysis background and want to develop your skills in an supportive environment, then please apply directly for more information.


Vital are engaged with a Main-Contracting Client who have exciting new projects starting in 2021!We will be delighted to hear from Electricians for a variety of works including Commercial, Fit out and General Building Services. Please forward your CV and ECS along with any other certs for consideration or text Susie on 07703613159 and we will follow-up with you.


Vital are engaged with a Main-Contracting Client who have exciting new projects starting in 2021!We will be delighted to hear from Electricians for a variety of works including Commercial, Fit out and General Building Services. Please forward your CV and ECS along with any other certs for consideration or text Susie on 07703613159 and we will follow-up with you.

Procurement Manager - Raw Materials and Packaging

Title: Procurement Manager - Raw Materials and Packaging Location: Northwich Salary: £45-50k Job overview The Category Manager for Raw Material and Packaging is responsible to the Head of Procurement for delivering the category strategy for Raw Materials and packaging. The Category Manager works closely with the respective Heads of Operations to ensure that suitable contracts are in place to meet operational demand. By working collaboratively with the sites, the operational requirements will be delivered and the opportunities for improved ways of working identified.Key responsibilities Developing a category strategy for raw materials and packaging. Identifying stakeholders and implementing stakeholder management plans to assist in developing the category strategies and operational performance.In developing category strategies identify cost optimisation opportunities and contribute to the broader corporate cost optimisation agenda.Report on Procurement performance against agreed service levels.In conjunction with business leads, as identified in the category strategy, undertake contract management of the suppliers within the category.Implementing Procurement processes and procedures - managing the inputs and responses to the procurement requests from site.Working with the Procurement team to deliver a matrix solution to deliver demand fulfilment. Working collaboratively with Procurement colleagues will help facilitate operational effectiveness.Work with Strategic Procurement to refine Procurement processes and ways of working, including the development of Procurement performance metrics and reporting.Become the P2P subject matter expert for all raw materials and packaging requests and orders; provide guidance and assistance to the business requisitioning community. Liaise and support Operational Procurement in the development and improvement of Procurement systems including P2P.In conjunction with Head of Procurement develop post-contract award contract management and supplier engagement and review. Candidate experience MCIPS or equivalentBachelor's degree in Procurement/ Business/ Finance3+ years in Procurement / Supply chain roles.Manufacturing background or background with mix of direct and indirect spend.Experience of electronic tendering and contract management.Experience of Procurement transformation. For further information please contact Jack Dawkins on / 07966-.531-.875

Austin Distel Va Opp86kf Q Unsplash