Recruitment trends


Top Marketing Trends that Recruitment Will Adopt in 2019

Jessica Tabinor trends

Recruitment trends


  • Read about the latest recruitment trends in 2019 

  • Morson has partnered with RecruitmentSMART to implement its game-changing recruitment sourcing and screening technology.

  • Find out more about what a candidate driven market actually means.


We saw some huge changes in 2018 with GDPR, AI and automation entering the public consciousness. With a fresh set of recruitment trends to set your business aside from its competition, 2019 is set to be another transformative year.

We take a look at the top marketing trends that the recruitment industry is sure to adopt in 2019…


Life is sweet for the candidate in today’s recruitment market with an emphasis on optimising the candidate experience. In this competitive age, businesses are having to work harder to attract the highest calibre of candidates as a new era of business culture has introduced new ways of working with more flexibility, better benefits and a focus on employee satisfaction more than ever before.

Candidates now have the power to ask, “what’s in it for me?” and are requesting additional benefits such as study support, development plans, flexible working and high-tech equipment. In simple terms, it means that the candidates are in the driving seat and they are able to demand and negotiate on more than just their salary.

We explore the candidate driven market in our latest whitepaper, click here to download.



Talent wars are being fought more creatively with employer branding no longer an option for businesses, it's a must. Digitalisation now means that candidates can easily get an impression of your business through a wide variety of networks and platforms. Your employer brand is a window into your business and should clearly embody your organisation’s values and culture in order to attract top talent. 

“75% of job seekers consider an employer's brand before they even apply to an opportunity with the company.”

Regardless of the sector you operate in or the size of your company, creating an engaging employer brand will significantly help when it comes to hiring new staff and retaining your best talent.  

To find out more about how to develop your employer brand, download our employer branding guide here.


We saw the recruitment industry embrace artificial intelligence in a big way in 2018, from becoming more aware of how analytics can assist with hiring to actually using AI capabilities. The new technology aims to automate parts of the recruiting workflow, especially repetitive, high-volume tasks such as reviewing CV’s. Ultimately, AI can make the recruitment process faster and more efficient.

AI recruiting video interview platforms, for example, use biometric and psychometric analysis to evaluate not only the quality of candidate answers but also voice quality, pace of speech, voice energy, use of fillers, facial micro-expressions and body language.

Morson has partnered with RecruitmentSMART to implement its game-changing recruitment sourcing and screening technology. SniperAI provides a game-changing technology that incorporates machine learning and auto screening to match job specifications to potential candidate CV’s at rapid speed. Read more about the latest technology here.

We're committed harnessing the power of innovative technology to improve our service for clients and candidates alike. If you’re thinking of progressing your career and learning new things, search the latest job opportunities with Morson.