Morson Donate To British Army Team in Atlantic Rowing Challenge | 50 Weeks of Giving

James Kenealey 50 weeks of giving

Rowing Challenge


  • Morson donate to British Army for daunting Atlantic rowing race

  • 50 Weeks of Giving runs throughout 2019 as we celebrate 50 years in business


To mark the 6th week of our ’50 Weeks of Giving’ initiative, we are donating £5,000 to the British Army’s team taking part in the daunting Talisker Whiskey Atlantic Challenge.

The premier event in ocean rowing, the Atlantic Challenge is a 3,000 mile long row from San Sebastian in La Gomera, Canary Islands, to Nelson’s Dockyard, English Harbour, Antigua & Barbuda. The race takes place annually from early December, with up to 30 teams participating from around the world.

Among the many dangers on the route, including 20ft waves, the team battle against the physical extremes faced by participating in such a long and strenuous challenge like salt sores and sleep deprivation. It is estimated that each team will row in excess of 1.5 million oar strokes throughout the course of the journey. They will row for two hours, then sleep for two hours constantly, 24 hours a day while burning over 5,000 calories per day.

Over €6 million has been raised for charity over the course of the last four races and Morson are delighted to be helping out this fantastic cause, allied with the British Army.

Our 50 Weeks of Giving program will be in addition to the work to raise money for the employee-chosen charities in 2019, Motor Neurone Disease Association and ABF The Soldier’s Charity. In the last 10 years, we've raised over £2million for worthy causes throughout the UK such as the Seashell Trust, Destination Florida, Salford University, Alzheimer's Society and MIND.

Further celebratory plans throughout the year will bring together Morson’s sporting ambassadors; from the horse racing world, ex-Manchester United players, to former world champion boxers Ricky Hatton and Anthony Crolla and Sale Sharks rugby club.