Current Business Culture Trends

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Current Business Culture Trends: Embracing the Digital Culture | Download Our Whitepaper

Jessica Tabinor Employer Hub

Current Business Culture Trends

     THOUGHT LEADERSHIP | 2 MIN READ

  • A new era of business culture has introduced new ways of working with more flexibility, better benefits and a focus on employee satisfaction more than ever before

  • Find out how embracing the digital culture can help your business improve and grow

In this competitive age, companies are having to work harder to attract the highest calibre of candidates. Culture in a business is an important factor when candidates are deciding whether your company is right for them.

A new era of business culture has introduced new ways of working with more flexibility, better benefits and a focus on employee satisfaction more than ever before. But when a company has an ingrained culture, how does it then diversify and change the way they have worked for 10, 20, even 30 years to attract new talent?

Embracing the Digital Culture

The extent of technology in business has accelerated during the last two decades and is now a major factor in defining business growth. In the past it was perceived to be rude to have lengthy mobile phone calls during work hours, now mobile phones play a vital role in the running of any business. Technology touches every business from recruitment to healthcare, we simply could not be without it and so the benefits of digital culture no longer need to be justified.

There is no question that adopting technology such as Artificial Intelligence (AI), cloud data and embracing remote working tools can help a business improve and grow. But embracing other cultural trends such as flexible working now is dependent on the introduction of technology.

Taking flexible working as an example, employees require a suitable laptop or desktop based at home, they require a good internet connection and access to their files and folders which are (usually) held within the businesses networks.

“Providing all of your employees with Apple Macbook’s and a Superfast Broadband connection is not going to completely transform your business and provide an instant solution to high productivity and engagement. But, it’s a good building block to be able to provide other services that will ensure a happier workforce.”

All of this requires investment into both software, hardware and also manpower to be able to implement and manage these systems.

However, it’s important to note that providing all of your employees with a laptop and a Superfast Broadband connection is not going to completely transform your business and provide an instant solution to high productivity and engagement. But, it’s a good building block to be able to provide other services that will ensure a happier workforce.


If you would like to find out more about how to engineer cultural change, download our free guide which explores what cultural change is, why it is so important for your business and how to engineer a cultural change as part of a successful growth strategy.