Jessica Tabinor employer branding
Whether it's over dinner with friends, or on social media sites like Twitter, we have already identified that what people think about your employer brand matters. The biggest difference is that with the brutally honest forums of social media and review sites, the realms in which an individual can talk about your company have expanded.
"SOCIAL NETWORKS ARE ONE OF THE KEY ACCESS POINTS FOR CANDIDATES LOOKING TO GET AN INSIGHT YOUR ORGANISATION. ONCE YOU’VE ARTICULATED YOUR STORY, CONSISTENT PROMOTION IS THE KEY SUCCESS FACTOR. SOCIAL MEDIA IS FLUID AND FAST PACED, YOU NEED TO REGULARLY PROMOTE THE BEHAVIOURS THAT MAKE YOUR ORGANISATION GREAT TO KEEP FRONT OF MIND"
- REBEKAH LEE, HEAD OF MARKETING, MORSON GROUP
Simple tasks like regularly updating your social media channels with company updates and content, making sure all of your company descriptions are up to date and reflect your brand appropriately, replying to comments (both positive and negative) and finally making sure that any branding that goes out is consistent are all great ways to strengthen your employer brand.
Review sites like Glassdoor and most recently the reviewing function on Google Jobs enables employees and individuals that have worked at your company or perhaps been for an interview at your company, to leave reviews.
"A RECENT STUDY REVEALED THAT 62% OF JOB SEEKERS VISIT SOCIAL MEDIA CHANNELS TO EVALUATE EMPLOYER BRAND."
These reviews cannot be influenced once they have been created and published online, however by following the steps to improve your employer brand such as improving interview processes , you can directly influence the employees/ potential employees viewpoint of your company.
If a candidate with the right skills clicks onto your Glassdoor page and is greeted with helpful, honest reviews about what it’s like to work at your company, they will be more inclined to apply for the job you are advertising vs applying to work for one of your competitors.
Ok, so you’re a company, but let’s think beyond LinkedIn. The social platform you choose to use to promote your message is hugely important, think about where your ideal candidates are and where they interact. For example, Twitter is most popular with people under 34 years of age and Facebook has the most users that are over 55 than any other social network, so you can tailor your platform to the type of talent you want to attract. Utilise the marketing tools provided by these social networks to easily create engaging videos and content.
Interestingly, Instagram is the only social network which doesn’t have a specific demographic of users. Company Instagram pages are a fantastic way to get your message in front of new and varied talent.