Jessica Tabinor employer branding
At Morson we firmly believe that the biggest driver of a business' success is its people. Therefore, attracting and retaining the best talent should be a top priority for every business.
Competition in the recruitment industry is fierce and taking advantage of your employer brand is a key way to differentiate yourself in a crowded marketplace. A strong employer brand allows you to portray a sense of who you are as an employer, what makes you the best company to work for, what it's like to work for your company and how you value your employees. By consistently and creatively showcasing what makes your business great, you will reduce the time to hire, reduce recruitment costs and hire relevant and high-quality candidates.
"TODAY OVER 59% OF EMPLOYERS SAY THAT EMPLOYER BRANDING REPRESENTS ONE OF THE KEY COMPONENTS OF THE ORGANISATION'S OVERALL HR STRATEGY"
With a growing skills-for-job culture and a shift to replace the outdated job-for-life model, the job market is becoming much more agile and flexible, and candidates expectations of a company are moving in parallel. In addition, with unemployment rates at a record low in the UK, Europe and the US, its never been easier to secure a job and the most talented individuals have serious power in choosing their next career move.
In having that choice, candidates have the opportunity to question why they should choose to apply for or continue to work for your company.
Starting from inside your organisation
Setting out your employer value proposition (EVP) and bringing it to life starts from inside your organisation. Outline what an employee receives from your company in exchange for their talents. The benefits we are talking about here aren’t things like medical insurance or holidays.
"EVERYONE CONNECTED WITH THE GROUP FEELS PART OF THE 'MORSON FAMILY', IT'S THIS CULTURE OF INCLUSIVITY THAT SITS AT THE HEART OF ALL OF OUR EMPLOYER BRANDING. MORSON HAS A PROGRAMME OF STRUCTURED TRAINING, COACHING AND MENTORING, RAISING THE EMPLOYABILITY OF OUR WORKFORCE BY BUILDING SKILLS AND COMPETENCIES IN BUSINESS DEVELOPMENT AND PROMOTING PERSONAL GROWTH. CONTINUING TO INVEST TIME, MONEY AND RESOURCE MAXIMISES INDIVIDUALS' ABILITIES, LAYS THE FOUNDATION FOR HIGHLY SUCCESSFUL CAREERS AND CREATES A COMBINED DESIRE FOR EXCELLENCE ACROSS THE GROUP AND ITS WIDER NETWORK"
- BECKI ROSS, HEAD OF HR AT MORSON GROUP
Refine benefit structures such as career development, community involvement, leadership etc. and deliver this brand experience in your employee’s day to day life through training, development and reward programmes. These attributes can play a huge part in differentiating you from your competitors and attracting top talent.