Social Media Day | How to use social media to boost your job search opportunities

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Social Media Day | How to use social to boost your job search opportunities

Jessica Tabinor Candidate Advice

Social Media Day | How to use social media to boost your job search opportunities

It’s Social Media Day tomorrow and to celebrate the occasion, we thought we would put together our top tips for getting the most out of your job search using social channels. ​​

According to a survey, 70% of employers use social media to screen candidates before hiring an individual and 57% admit that they are less likely to offer an interview to an individual if they do not have an online presence. 

This list is by no means exclusive, but just a couple of ideas on how you can use social media to get a job and boost your chances of opportunities coming your way. The chances are if you’re looking for a job at the moment and you’re only using social media to share pictures of your lunch, you’re doing it wrong. 

First up… 


LINKEDIN
 
Known as probably one of the most useful tools to use when you are searching for a new role. LinkedIn can help you connect with future employers, network, build your brand and basically act as an online CV. 
 
The first and most important factor to check off is to ensure that your information is up-to-date and that it shows you and your work experience, in the best light possible. This includes:
  • Having a catchy bio written up to engage the reader from the beginning
  • Including an up-to-date list of your experiences and past employment responsibilities
  • Your education and skills section up-to-date and tailored to the role you would like to secure the job in
  • A number of endorsements to show you know what you’re talking about
  • Relevant interests listed 
  • Most importantly, your contact details. Because you need to make it super easy for a recruiting manager/recruiter to contact you
Secondly, you need to ensure you remain an active user of LinkedIn and engage with your network. Like, comment, share, whatever you fancy. Just make sure you get your name out there. 


TWITTER
 
Similarly to using LinkedIn, to increase the chances of job opportunities coming your way, you need to engage in conversation as much as possible. If you attend an event related to your field, tweet about it. Written a blog? Share it! 
 
TOP TIP: Use hashtags that are related to your field to highlight your tweets to the most relevant people! 


KEEP IT PROFESSIONAL
 
It’s great to share as much as possible, but it’s also very important to remember that many companies have access to your social media accounts and when considering you for a position, they can check out what you’ve been posting. Make sure you refrain from posting anything that could be taken the wrong way or could go against you.  
 

CREATE AN ONLINE CV OR PORTFOLIO
 
Depending on your industry, creating an online portfolio on websites such as PortfolioBox can be a great way to showcase your skills and achievements. From there you can include the link on your other social accounts for consistency, you can even include it as a link on your CV. Not only does it show your commitment to the industry, it shows that you have a good knowledge of IT and key trends too.
 

JOIN SOCIAL MEDIA GROUPS 
 
Joining a variety of groups relating to your career interests is a great way to network and meet more people within the industry who could open doors for you. You never know, some people may even post job opportunities directly to the page so you will find opportunities that you otherwise wouldn’t have found.
 
 

Whilst social media can go a long way in helping you secure your dream job, your CV is important too. Read our top tips to CV success here

And when you’re ready, browse Morson’s job opportunities to kick-start your job hunt and progress your career.