We’ve all been there – when a hiring manager asks you “why should we hire you?” and our minds go blank. But we forget what they are really asking is “what makes you the best fit for this position?” and your answer should be, in short, a sales pitch explaining what you have to offer the employer.
Remember that employers hire workers to solve a problem, whether it’s boosting sales, streamlining processes or building a brand. All in all, your goal when making your pitch is to show that you’re the best person to solve that problem. Therefore, the better you do that, the better your chances of landing the job.
Here’s 5 ways to get on your way:
1. Skills and abilities
Focus on your talents and how this can be an asset to the company. You’ve got to interview stage so they must think you’re capable of the role
“I have …. skills and …. Experience and the ability to be an asset to the company”
2. Industry experience
You want to emphasise your particular industry experience and how this benefits the company in question.
“I think that my experience in the … industry and my ability to work autonomously make me a good match for this position.”
3. Job description
This is a good opportunity to compare your skills and experience with what they require, reiterating your fit for the position.
“You describe in the job listing that you are looking for a… and in my experience…”
4. Company expert
One way to answer is knowing the ins and outs of the company you’re interviewing for, a bit of flattery combined with insider knowledge never hurt anyone.
“My knowledge of the business is… and I think…”
5. Success stories
All interviewers like to hear specific situations where you’ve showcased your skills, especially in a previous similar role.
“I have succeeded in… and I can offer this to you…”
There we have it, five key pointers to help you answer that all-important question – why should we hire you? For more career advice, head over to our blog.