Students at Salford Business School celebrated the success of a viral video marketing project recently, at the headquarters of project partner, Morson International, in Salford.
Earlier this year the Salford-based engineering recruitment specialist, Morson International, tasked 48 Salford Business School students with producing a viral video campaign targeted at the company’s candidate audience.
The results of the project, and the subsequent winning team, were celebrated and announced at a special awards event on Thursday 18 April that included attendees from across Morson Group, Salford Business School, and representatives of University of Salford.
In collaboration with the University of Salford and its Business School, Morson International asked students to develop a video that would direct its target engineering candidate audience to use the new Morson Group website (www.morson.com) to search for jobs.
The 12 teams – of four students per team – had their videos previewed on Morson International’s website for two weeks in order to gauge viewer opinion. In that time, the videos collectively attracted a huge 343,286 views.
The winning team (pictured above) – chosen by Morson Group CEO, Ged Mason – developed an animated video entitled ‘Meet Agent Nosrom’. It was widely felt that the winning video successfully met the project’s brief and was the video Morson would use in a professional marketing campaign. Every team was congratulated on its variety of innovative concepts and well thought-out campaigns and received a project certificate at the end of the event.
Orlagh Hamill, Morson Group’s Marketing Manager, explained: “As a business, it is important for us to contribute to the communities that we operate in and we are very proud of our collaboration with the University of Salford. This project has been a positive experience for us in terms of online brand promotion. The efforts of the students, particularly the digital strategies and their efforts in SEO, have contributed to increased traffic to our website www.morson.com.”
Professor Amanda Broderick, Dean of Salford Business School, stated: “Business engagement with higher education is crucial to the future competitiveness of UK plc and Morson Group provide a best practice example of what can be achieved when business and Business Schools co-create opportunities for graduate skill development. Salford Business School has an employability-intensive mission and our network of business partners is critical in realising the development of our next-generation global business leaders. I’m very proud of our student's achievement and demonstration of the Salford Advantage attitude. The fact that we share with Morson International the goal of making a living from one’s passion makes for an ideal partnership!”
To view the videos from the project and for more information about Morson Group, please visit www.morson.com.
For more information about Salford Business School, please visit www.salford.ac.uk/business-school